Our campaign “Residents driving what we do” is all about us making sure we are listening to our customers, getting to know their problems and understanding them, not just assessing the situation from our point of view.

We know that customers are able to contact us by phone and in person but 86% of Barking & Dagenham residents have access to the internet and so rightly expect and deserve to be able to access council information and services with ease and find what they’re looking for.

In the last five years there has been a significant growth in the use of digital channels such as social media, mobile internet access and mobile phone apps. This means that options should be made available so that no group is excluded from access and that we need to follow certain steps to adhere to this new digital culture.

Make digital services quick and easy for the customer

Communicate the benefits of the digital service
Support customers going digital for the first time
Manage and train staff in each service for better engagement

Identify and minimise any security concerns and user issues
Track and measure the progress of each digital initiative